Over 3.5 billion people use social media. That’s a lot of potential customers, clients and opportunities. However, with hundreds of thousands of businesses also on social media, how can you stand out in a crowded marketplace?
Here are 8 simple ways to master your social media feed and stop someone in their scrolling tracks…
1. Focus on creating a community.
Instead of trying to develop social media content for a customer or end goal, have a community - centric focus. How can you make your followers feel like they are a part of a wider circle?
Do they feel like they are a part of your business, and included in something?
Don’t be afraid to bring your customers and followers along for the journey with you. Provide behind the scenes insights, the highs and the lows, and provide authentic sharing’s on the things you think your followers would feel a part of.
2. It’s not about you - it's about them.
A one-sided conversation is never engaging for someone. Don’t let your Instagram become about you. It's important you connect with your audience and share stories that relate to what they may be going through or experiencing, however that is not why people follow or engage with accounts. There is something you are offering that is of value to THEM. Don't forget to have a bidirectional relationship with your followers. Ask open ended questions, ask people to share their experiences with various topics that relate to what you do, and use tools on platforms like polls, quizzes and votes to allow followers to directly engage with you.
3. Hashtags are your friend!
Not only do hashtags help new users discover your brand, it also helps platform algorithms to identify what your product or service is about, and who they should put your content in front of.
Avoid using hashtags that are vague, unfamiliar or not related to content you are posting.
Regularly check trending hashtags for your industry and regularly change the hashtags you use on posts. When you use the same tags on a post for more than a couple of posts - some platforms will penalize overuse of a single hashtag and mark this as spam.
4. Be SMART.
There is a purpose for everything. Maybe your personal Instagram’s purpose is for you to post funny cat videos or the latest vital YouTube challenge, but your business socials are probably a bit more important.
A simple yet effective way you can make sure your business socials are staying on track is to be SMART by asking these questions:
Specific: Is this post or social media channel the best fit for your brand's model? Why? Why not?
Measurable: Can you measure your brand awareness growth rate successfully from this post?
Achievable: Is it possible to achieve a positive reaction from this post?
Relevant: Will this post relate back to my brand model or does it direct customers or clients elsewhere?
Time: Are your posts timeless? Can this post be displayed on your page indefinitely without any negative repercussions or becoming outdated?
Asking yourself these five questions before posting anything on your brands social media can help avoid the trap of posting content aimlessly, which can draw down the value of your brand model.
5. Identify trends.
The social world is evolving fast, and it's important to keep ahead and on top of trends before you get too far behind.
There's always room for your business to become more up-to-date and relevant. There are great opportunities to not only include your brand in the latest buzz of a trend but to show off your business’ innovative personality.
Keep an eye out on the top trending hashtags on twitter, explore page on Instagram and news feed on Facebook can ensure you know what the latest social obsession is.
6. Create a schedule.
Running a business consists of many different elements and social media is just one of them. Creating a social content calendar can ensure you aren’t missing out on the chance to upload a new post at the right time, while still maintaining focus on other important business aspects.
Give yourself a goal of when to create a post but also a short window that you can dedicate to editing your posts. This gives you a chance to fine-tune any last-minute presets or fonts.
Take advantage of the scheduled posting available on some social media platforms. After you have your post and caption, setting it up to be posted at the right day and time can maximise engagement from your social community without you having to be present at the time!
7. Know your audience.
Do you know who is actually receiving the content you are putting out into the world? Before any post is published, ask yourself if it was actually created with your audience in mind.
Get extremely specific about who your audience is. What do they like to do? What are their fears, hopes, dreams, habits? Where do they live? What is currently happening in their world, and how are they reacting to specific events?
The more specific you can get, the clearer your brand voice will become. You will know how to communicate in a way that deeply connects with the right people, and develop an online relationship that highly engages.
8. Use visuals & simplicity
Instagram is quickly becoming the most popular social media platform in the world. Many believe this is because of it's original purpose: only pictures can be posted.
Pictures and videos get much more social engagement with followers than any other type of content. How can you clearly and concisely share your key messages using pictures?
Customers are attracted to graphics; particularly the kind that stand out uniquely. So, find new ways to turn text-based posts into pictures.
Are you wanting to level up your social media game? dashX Creative offer a range of tailored solutions to increase visibility and develop beautiful feeds. Click here to get started.